Posts by Anna

We’ve Partnered With The Education Media Centre

Posted by on Mar 25, 2019 in Latest | 0 comments

We’ve Partnered With The Education Media Centre

Would you like to help a small charity to champion the cause of evidence-based education and raise the profile of your own work at the same time? Now you can! We’re delighted to announce that Pedroza Communications has formed a partnership with The Education Media Centre to help organisations get noticed in the schools sector. The EMC is the UK`s only independent charity dedicated to raising public and media awareness of research and evidence behind the education stories in the news. The EMC exists to provide journalists with briefings on new research and help education institutions to...

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How you can use new research to generate PR

Posted by on Mar 21, 2019 in Latest | 0 comments

How you can use new research to generate PR

If you look through any newspaper or browse any education news platform, you’re likely to see stories linked to new research. In this article we look at how you can use research to secure valuable coverage. Why research is important for PR New findings from research can be a great way to create a news story that will attract media coverage. In the education sector, that could be brand new information that typically examines an education issue or concern- anything from the off-rolling of students, to the use of learning platforms in secondary schools, to the ways in which schools are using...

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Education PR: What Journalists really want to know

Posted by on Feb 24, 2019 in Latest | 0 comments

Education PR: What Journalists really want to know

The key to a great press campaign lies in knowing what journalists are really looking for in a news story. So before you start pitching your next campaign, take a few minutes to discover what journalists really want to hear. Research & relevance If you really want to understand what will interest the journalist and their readers, invest some time in looking at their output. Which issues do they seem most concerned about? It can be tempting to pitch every story to as many journalists as possible, but this is rarely a good idea. Sending irrelevant press releases to a journalist is more...

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TDT analysis shows CPD spend has fallen by £23.2 million

Posted by on Jan 21, 2019 in Latest | 0 comments

TDT analysis shows CPD spend has fallen by £23.2 million

I’m very proud to be a Trustee of the Teacher Development Trust (TDT), and earlier this month the Trust released the results of new analysis they conducted into schools’ Continued Professional Development (CPD) budgets. The report, which includes schools across the UK, shows that spending on CPD has fallen by £23.2 million in 12 months…

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How to secure PR during Bett 2019: our tips

Posted by on Jan 20, 2019 in Latest | 0 comments

How to secure PR during Bett 2019: our tips

Bett starts tomorrow and if you’re exhibiting at the event, we hope you’re feeling prepared and ready to make the most of your presence. Generating PR during the event is a great way to promote your presence and ensure your potential customers know about you. Read on for our top tips for creating a PR buzz during Bett 2019.

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