PrimarySite Case Study

PrimarySite works with schools and trusts to build websites and provide advice on brand and strategic comms. They asked Pedroza Comms to help them to build their profile with multi academy trusts (MATs). 

Our strategy combined new research with listening to MAT leaders and working with stakeholders. It was designed build brand awareness and enable PrimarySite to make a useful contribution to discussions about MATs and forge new relationships.

Starting with the research, we spoke to MAT leaders and key influencers and identified that sustainable growth of a MAT was a key priority and focused the research on this topic. 

Using our network, and PrimarySite’s contacts, we appointed a Steering Group of MAT leaders and experts.  We undertook a literature review, interviews and a survey to gather insight and consulted regularly with the steering group on the findings and drafting of the report. 

We launched the report in June 2020. We needed to reach a very targeted audience of MAT leaders and influencers so, as well as coverage in the Tes and Schools Week, we worked with  the Association of School and College Leaders, the Institute of School Business Leaders, and the National Governance Association who shared the research findings in their member magazines and newsletters. 

This secured a 1.74 million reach for the campaign. The report was downloaded more than 250 times in the first week and there was positive feedback from MAT leaders.  Our work also resulted in PrimarySite building closer relationships with ISBL and ASCL, and further interviews and speaking opportunities about the research.

Rachel Panther, Managing Director, PrimarySite said:

Pedroza Comms has helped us to increase our profile with multi academy trust leaders by producing new research, building relationships with key stakeholders and securing editorial and speaking opportunities. We’ve valued their education expertise and network of senior contacts as well as their ability to contribute both strategically and tactically. We’d recommend them to any organisation wanting to strengthen their position in the education market.

Download the report here.

Read the launch press release here.