Build new markets, expand existing ones and strengthen your reputation.

We combine in-depth education sector knowledge with more than 20 years experience in education marketing and communications. Our expertise enables us to deliver meaningful and tangible results quickly.

“As a news organisation, we expect high standards from any PR support and we have been impressed with Pedroza’s understanding of the news agenda, their creative approach and unrelenting enthusiasm.”

– Nicky Cox, Editor First News

Our approach


Our success in education marketing and communications is based on real relationships with journalists, bloggers, teachers and opinion formers.

Our priority is to help you to connect with them too.

We’ll generate genuine interest and engagement from your audience, helping them to discover you in the digital world, through social media, search engine optimisation, blogging and partnerships.

We believe it’s important to keep things simple. We’ll help you cut through the complexity of communications to create clear strategies and sharp key messages.

We create thoughtful, well-executed campaigns that will reach and engage your audience.

Whether you want to build awareness, secure new leads or boost customer value, we’ll work with you to build lasting relationships.


Get in touch today to start a conversation


Call our founder Anna on 07813 938 020 or email:

anna@pedrozacommunications.co.uk

Our experience


Case studies


PR and social media support to raise awareness of First News with teachers.

Strategy and digital promotion to engage primary teachers in science.

Coverage in the education and local media to promote an innovative edtech company.

Promotion of the annual BAFTA Young Game Designers competition for 11-18 year olds

Who we are

Our combined expertise in strategic communications, marketing and education means we always hit the ground running. We’ll be able to advise you on how best to reach your market.


Anna PedrozaDirector

Anna is an experienced communications professional who has worked in the education sector for the past 10 years.

Read more about Anna

Prior to setting up Pedroza Communications, Anna held various senior communications roles including Director of Marketing and Communications at the award-winning service Teachers TV and Director of the Skills for Life Development Centre whilst at CfBT Education Trust. Anna leads a lot of the work undertaken by Pedroza Communications and has an extensive network of education journalists, bloggers and influencers. She is an Accredited member of the Chartered Institute of Public Relations, a Trustee of the Teacher Development Trust and regularly speaks publicly about education and communications.

Amy Sutton

Amy SuttonAssociate

Amy has a decade of experience in PR and works with our clients to help them promote their message through a wide range of national, education, technology and local media.

Read more about Amy

Amy brings technology and education experience having started her career agency-side working with global clients including Samsung and Nokia, before leading media relations for STEM-related research at the University of Surrey and as Head of PR at Royal Holloway, University of London. More recently she has worked with a range of technology clients including cybersecurity, fintech and healthtech startups and professional service providers. As a consultant at Pedroza Communications she helps drive thought-leadership PR for NetSupport and Sparx. Amy brings journalist contacts and is great at spotting profile-raising news ops, pitching and writing thought-leadership content that captures the imagination of journalists, sparks industry debate and speaks directly to teachers and senior leaders in education.

Will HillierCopywriter

Will helps our clients to craft beautify copy for articles, websites and blogs.

Read more about Will

Will has over 10 years’ experience copywriting for education and non-profit clients. He has worked with Pedroza Comms for the past four years and helped our clients to craft articles that have appeared in TES, the Daily Telegraph, Primary School Management, SecEd magazine and many others.

Heather PerkinsMarketing

Heather is an experienced digital marketer and supports Pedroza Comms’ promotion and marketing. She manages our email newsletter, social media, and the website.


Nathan GawSEO and AdWords

Nathan Gaw is an expert in getting the right people to find your website and act.

Read more about Nathan

Nathan is a search and inbound marketing specialist, and helps our clients to improve their search engine performance and attract a greater number of relevant visitors to their websites. His expertise includes on-site and off-site SEO, paid search, content marketing strategy and conversion-rate optimisation. Nathan has held senior marketing positions with a number of companies in the education and publishing sectors, including Macmillan, HarperCollins and Teachers TV.

Susan HigginsCommsED lead

Susan is the co-founder of CommsED, our exclusive network for senior comms and marketing professionals in the education sector.


Get free education marketing tips and advice

Our go-to email resources are for anyone looking to reach an education sector audience. Get inspiration and practical help on everything from pitching your story to journalists, to engaging influencers to spread the word, to securing TV coverage.

What our subscribers say

To succeed you need knowledge and one of the most important ways to acquire it is to access the people and thinking in the sector. For MARCOMS that has to include Anna Pedroza and her team at Pedroza Communications.” – Richard Taylor, Educational entrepreneur and early stage investor

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