Posts by Anna

Education marketing – getting more value from PR

Posted by on Feb 12, 2018 in Latest | 0 comments

Education marketing – getting more value from PR

Going beyond sales conversions Many prospective clients ask me: How do we measure the value of a PR campaign and understand the return on investment? It’s a good question to ask. Certainly, online coverage has made it easier to understand how people are reacting to content, which makes links to sales more tangible. But perhaps it is because of this that the additional benefits of PR are often overlooked. There are other ways to dig deeper and measure campaign success. And by rethinking your education marketing campaign activity, you can also increase the value of your PR. Incorporating PR...

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Download our Bett PR guide

Posted by on Sep 17, 2017 in Latest | 0 comments

Download our Bett PR guide

Download:  Secure brilliant PR at The Bett Show This useful guide covers everything you need to know: Planning and strategy How to create a newsworthy story Case studies, experts, influencers and celebrities Securing coverage

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BETT education PR – 5 tips for autumn

Posted by on Sep 17, 2017 in Latest | 0 comments

BETT education PR – 5 tips for autumn

Exhibiting at BETT is a big investment for any company. If you’ve not had time to start planning your education PR campaign here are five things that are important to start now. 1. Research the media your audience read There are thousands of media outlets so it’s important to do your research and understand what your target audience consumes. People often think Tes is the key publication in education PR but it depends who you want to reach. Talk to your existing customers and find out what media the read, watch, and engage with when they are in ‘work mode’. Think big and ask them about:...

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Radio – alive and kicking

Posted by on Aug 11, 2017 in Latest | 0 comments

Radio – alive and kicking

  We love radio. It’s a persuasive medium which reaches the heart as well as the head. The latest RAJAR figures have been published for the previous quarter – here are the key facts, (thanks to Markettiers4DC for sharing their insight). 49.2 million adults, that’s 90% of the UK adult population, are tuning in each week, listening to an average of 21 hours of live radio each. Digital listening now accounts for 48.7% of all listening in the UK and we predict it will become the majority within the next 6 months. There’s been a huge spike in listenership for BBC Radio London, which...

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BETT 2018 – get started on your education PR campaign now

Posted by on Jul 5, 2017 in Latest | 0 comments

BETT 2018 – get started on your education PR campaign now

If you’re exhibiting at BETT in January 2018 you’ve already made a major investment – so how do you ensure it delivers everything you hope? With more than 40,000 people visiting the show you need a plan if you’re to maximise your investment and reach the right people who will be interested in what you have to offer.     Timing is everything The sooner you start to plan your BETT PR campaign the better. Good stories don’t grow on trees – it takes time to plan and develop fantastic PR. Hundreds of companies will be vying to get the attention of journalists in the run up and during BETT. Give...

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