Promoting Clubs for Schools

Clubs for Schools is a hub for clubs that helps primary schools to run all their clubs from a single website and for parents to book easily online. It connects schools to thousands of specialist club leaders, connects parents to all the clubs available for their child and is free for schools because the club leaders fund it.

The team behind Clubs for Schools approached us to help raise awareness of their service to primary schools and to help position their CEO as an important voice in debates linked to extra curricular clubs.

We worked to create a campaign that used research about parents’ attitudes to extra curricular clubs to develop a news story. We worked with the team to create a series of survey questions and then put these into the field with the support of a MRS registered polling company. We secured 2000 respondents and then analysed the findings to create a number of different news angles.

We focused on securing coverage in the education sector media, with stakeholders and in selected local areas. We had access to some great spokespeople including Paralympic and Olympic athletes as well head teachers from primary schools already using Clubs for Schools and the charismatic clubs for Schools CEO.

We secured coverage across print, online and radio including TES, Teach Primary, Primary School Management, ATL Report, Education Executive, Juice FM, Shropshire Live, Dee 106.3 FM, and the Institute of School Business Leadership. Based on circulation and listener figures, the campaign reached more than 500k.

It provided valuable content for Clubs for Schools and they promoted it widely through their social channels. They also created a downloadable research report and sent hard copies to key stakeholders, ministers and senior officials.

Michael Ledzion, CEO of Clubs for Schools said:

“From the outset Pedroza Communications provided expert and professional advice about how best to reach our primary school audience. They were unafraid to challenge us, and great to work with. They created a news story which appealed to the education sector media, bloggers and local media. They worked tirelessly to secure coverage in a range of key publications and delivered great results. I’d recommend them to anyone who wants a specialist agency which understands the education sector.”

Read the research findings here: