Education marketing and communications: Could coaching help you achieve more?

Many education organisations I work with will employ just one person to oversee their marketing and comms. And even in larger organisations, comms and marketing is regularly one of the smaller teams. I am always impressed with the breadth of work that marketing professionals do; spinning lots of plates to keep their organisations in the spotlight. If that’s you – well done!

Marketing and comms is a challenging role that can be quite isolating. You’re typically not part of the senior leadership team, which can limit your input on wider strategy and of course there’s always that pressure to deliver results.

My own experience in education marketing and comms has seen me working on both client and agency side, managing teams of staff and working alone. I know the pressures and challenges of marketing and comms roles all too well.

That’s why I’ve decided to offer specialist coaching support to education marketing and comms professionals who want to increase effectiveness. Here are just a few of the skills you can expect to gain from working with me:

  • A marketing vision and strategy which is understood and supported by your senior team
  • A refreshed proposition that engages your target market
  • Greater insight into how to analyse data to understand existing and potential customers
  • Increased confidence as an education marketing and comms expert

Here’s some feedback from one of my coaching clients, James Bywood, Marketing Manager at Penstripe:

“Anna provides an excellent marketing sounding board. Not only helping me to create a rounded marketing strategy but supporting the implementation through her logical approach and experience of ‘what works’. I can now confidently communicate my vision for the marketing to peers and management and look forward to seeing this increased focus reflected in new leads and an increase in sales conversions.”

Here are just a few of the skills that you can expect to gain through working with me:

  • Ability to clearly communicate your marketing vision and strategy
  • Ability to confidently set tangible new goals and measure them
  • Ability to create a proposition that engages your target market
  • Increased confidence as an education marketing and comms expert
  • Develop a thriving marketing and comms function
  • Ability to analyse data to help you understand existing and potential customers
  • Increased engagement with new audiences

Whether you need a sounding board, a listening ear, (or simply a place to have a rant!) I’m here to help. If you’re interested, please call 07813 938 020 or click here to book a free 30-minute consultation.