“Anna was a delight to work with from my initial enquiry through to session delivery and debrief. A really valuable session for our members who attended.”
Laura Hailstone, Training and Events Manager, Music Mark

 Schools create remarkable stories every day, from performances and sporting achievements, to community projects and charitable activities. Yet many struggle to secure recognition beyond their immediate audiences because they lack the time, confidence or expertise to engage with the media.

Music Mark, the UK subject association for music education, wanted to help members raise the profile of their work and approached Pedroza Communications to develop a practical PR training session.The aim was to give members the confidence and practical skills to identify newsworthy stories, pitch them effectively and secure coverage that would raise awareness of their work.

Our solution

We created a bespoke training programme covering everything from the value of PR, to types of media coverage, to press releases, to pitching stories, squeezing maximum value from coverage. The 90 minute training session combined case studies, instruction and interactive tasks for participants to apply what they were learning.

Impact

Feedback from the session showed that the training was well received and, most importantly, had an impact: Maddie Wood, Ensembles, events and Media Coordinator, at the Sutton Music Trust said: “I found the session so interesting and engaging, and have come away learning so much! I feel really inspired now to get some press coverage for SMT, so thank you so much for such a brilliant session!”

Client feedback

This was a new training offer for Music Mark and Laura Hailstone, Training and Events Manager, at Music Mark was positive saying: “Anna was a delight to work with from my initial enquiry through to session delivery and debrief. She listened to what we wanted from an Introduction to PR session, and designed it in a way which was well suited to our audience. Content was pitched at the right level and her delivery was engaging and insightful. A really valuable session for our members who attended!”

Who else might find our training useful?

• Subject associations
• Membership organisations
• Organisations working with schools
• School trusts