Wellcome Trust – engaging primary teachers

We were asked to provide communications support for Explorify, a new initiative to help primary teachers develop their confidence in teaching science and increase the amount of science taking place in primary schools.

We developed an email communications plan to engage primary teachers in the first public pilot of Explorify. Our plan supported the on-boarding of Explorify teacher participants, created expectation and interest in the run up to the pilot, encouraged participation during the pilot, and ensured participants provided feedback.

During the four-week period we sent 22 emails to participants and published regular content in the Facebook group. We delivered a 47 per cent open rate and a click through rate of 24 per cent, both significantly higher than industry rates for the training and education sector. We analysed top engagers and found a correlation with engagement in email and the Facebook Group which helped the Explorify team to identify individuals that could be potential advocates for the programme.

“The Pedroza team provided great insight and guidance when forming the plans for our digital communications with teachers for Wellcome’s first public version of Explorify, a science activity resource for primary teachers. We really appreciated their flexibility and dedication to engaging our first cohort throughout the programme across email and Facebook, adapting plans in line with our agile delivery methods.” Louise Brown, Primary Science Product Lead – Wellcome