Sherston Software is an education publishing company with a range of online products that includes the popular Planet Sherston and Early Years World. Pedroza Communications provided strategic marketing support for Sherston’s online products.

• Reviewed current marketing activity
• Analysed the external environment
• Reviewed brand, positioning and key messages
• Developed a marketing strategy and tactical plan.

Anna was able to help us refine our messaging to ensure it resonated with the key stakeholders in the school procurement process. Her depth of creativity, experience in marketing to education and attention to detail provided the vital skill sets to develop a fresh perspective on angles of marketing. I would have no hesitation in recommending Anna, and with her personable skills is a great team player. Reeza Awoodun, Marketing Director, Sherston Software