Kip McGrath Education Centres

Kip McGrath

Working with EdComs, Pedroza Communications devised the PR campaign to boost this global tutoring company brand. We also developed PR capability in the 250 individual UK-based Kip McGrath Education Centres.

  • Developed the Dream a Big Dream campaign, a national writing competition for young people
  • Helped to recruit three young athletes to be the faces of the competition, including Sam Ruddock, 2012 Paralympian
  • Secured the editor of The Times’ School Gate and Susanna Scott, founder of Brit Mums, to judge the national competition
  • Produced a PR toolkit for individual centres to use to secure local publicity
  • Liaised with individual centres to provide guidance on PR.


  • Over 500 competition entries
  • Coverage secured in The Times, the local media including ITV Central, and on the Brit Mums blog
  • Increase in coverage secured by local education centres.

Anna helped EdComs deliver a low-budget high-impact PR programme for Kip McGrath which created national, regional and local press, plus a regional TV news piece. In addition she made a major contribution to the PR Toolkit and support programme created for the clients’ 250+ franchisees. Andrew Carrick, Director, EdComs