Working with EdComs, Pedroza Communications devised the PR campaign to boost this global tutoring company brand. We also developed PR capability in the 250 individual UK-based Kip McGrath Education Centres.

• Developed the Dream a Big Dream campaign, a national writing competition for young people
• Helped to recruit three young athletes to be the faces of the competition, including Sam Ruddock, 2012 Paralympian
• Secured the editor of The Times’ School Gate and Susanna Scott, founder of Brit Mums, to judge the national competition
• Produced a PR toolkit for individual centres to use to secure local publicity
• Liaised with individual centres to provide guidance on PR.

Results

• Over 500 competition entries
• Coverage secured in The Times, the local media including ITV Central, and on the Brit Mums blog
• Increase in coverage secured by local education centres.

Anna helped EdComs deliver a low-budget high-impact PR programme for Kip McGrath which created national, regional and local press, plus a regional TV news piece. In addition she made a major contribution to the PR Toolkit and support programme created for the clients’ 250+ franchisees. Andrew Carrick, Director, EdComs