First News – children’s national newspaper

First News

The First News education team approached Pedroza Communications in 2015. They were keen to:

  • Position First News as a valuable tool for improving literacy in primary education
  • Raise awareness of First News with teachers
  • Establish closer relationships with teachers through social media

We have worked with First News on a range of projects including; Children’s EU Referendum, BETT, iHub launch and social media. During this time we have doubled their educational followers on Twitter. We have surveyed teachers, sourced case studies, secured coverage and brokered new partnerships with organisations including; TES, MumsNet, Rising Stars and Primary Rocks.

“As a news organisation, we expect high standards from any PR support and we have been impressed with Pedroza’s understanding of the news agenda, their creative approach and unrelenting enthusiasm.” Nicky Cox, Editor First News