The background

Launched in 2016, Finito helps to bridge the gap between education and the world of work. The company offers one-to-one mentoring, coaching and guidance for young people who are leaving education and starting their careers. They also provide support for those wanting to change careers.

The brief

Finito approached us to help raise the profile of their work through a media relations campaign. Following a strategy and planning session, we identified real potential for the company to demonstrate their expertise in a number of areas linked to graduate recruitment, higher education and skills.

Our approach

We developed a range of angles, including recruitment and AI, social media and job-hunting, and HE and student destinations. Using these angles, we reached out to journalists to discuss opportunities for expert comment and opinion. We also monitored the news agenda to identify opportunities for comment.

The results

The results have been excellent. Since April, we have secured a steady stream of high quality coverage, including:

• Times Higher Education
• The Sunday Telegraph
• Times Higher Education
• The Times
• The Evening Standard

So far, our work has resulted in more than 13 pieces of good quality coverage with an overall digital reach of 33 million and print reach of 4.2 million. The coverage has also prompted other media enquiries and lots of discussion on social media. Our work has helped to boost Finito’s profile with journalists and the CEO and Founder, Ronel Lehmann is now regularly approached for comment.

The feedback

Ronel previously ran a successful city communications agency and has an in-depth understanding of PR. His feedback on working with us has been really positive:

“Pedroza Communications is a bit like a sports car, nought to 60 in 2.3 seconds, you get the drive of your life, wheels hold the road on corners, no turbulence in the cabin and you reach your media relations objectives and business destination on time. We have never looked back since awarding our mandate in competitive pitch to Pedroza Communications.”

To discuss how we can help to raise the profile of your company, please get in touch.