Every (formerly TES Foundation)


TES Foundation approached Pedroza Communications to help with their rebrand and launch of Every. They were rebranding their school business management software business following a three-year joint venture with TES Global. Working closely with TES Foundation, we created a campaign to:

  • Establish new brand and raise awareness.
  • Position the new brand as a thought leader and communicate key messages.
  • Drive traffic to the new website.


  • Minister for Education & Childcare, Sam Gyimah quoted research report at the NASBM annual conference and on DfE website Nov 2015
  • The campaign had a potential reach of over 100K (print only)
  • 12 pieces of sector press coverage (more than double our original target)
  • Clear spike in traffic to website
  • Stakeholder engagement and awareness of rebrand– NASBM, NAHT and ASCL
  • Developed valuable content for wider use
  • Key customers aware of the rebrand.
  • Created PR toolkit ready for use in future activities.
  • A comprehensive research report which was widely circulated to school commissioners, DfE, MPs and the School Business Community

Sector coverage included; SecEd, Education Business, Education Investor, Assignment Report, Headteacher Update, Teach Secondary, Teach Primary, The Voice (NASBM publication), ASCL members newsletter, NAHT blog,

Client feedback

“Anna and her team at Pedroza Communications were recommended to us and we were instantly impressed by their education expertise and approach. They took an initial idea and brought it to fruition achieving results beyond our expectations. This included developing a campaign to launch the Every brand that reached recognition from National Associations and coverage across national education media publications. They acted as an extension to our internal team and were an absolute pleasure to work with. We can’t thank them enough and would certainly have no hesitation in recommending them.” Kate Heal Head of Business & Operations, Every