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Promoting Clubs for Schools

Posted by on Sep 10, 2018 in Latest | 0 comments

Promoting Clubs for Schools

Clubs for Schools is a hub for clubs that helps primary schools to run all their clubs from a single website and for parents to book easily online. It connects schools to thousands of specialist club leaders, connects parents to all the clubs available for their child and is free for schools because the club leaders fund it. The team behind Clubs for Schools approached us to help raise awareness of their service to primary schools and to help position their CEO as an important voice in debates linked to extra curricular clubs. We worked to...

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Education publications: a useful directory

Posted by on Sep 6, 2018 in Latest | 1 comment

Education publications: a useful directory

In the first of our new regular feature, we’re introducing you to some of our favourite education-sector publications and platforms that we think you should know about. First up, we take a look at some of the most popular publications and platforms aimed at the primary sector.  You’ll no doubt be aware of some of these publications already, but if you’re planning a new campaign and you want to reach out to people in the education sector, it’s a good idea to start building yourself a database. By familiarising yourself with these publications,...

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How to get a letter published in a national newspaper or online news site

Posted by on Sep 3, 2018 in Latest | 0 comments

How to get a letter published in a national newspaper or online news site

A letter to the editor can be a great way to secure national coverage and spark a wider conversation. With national newspapers receiving hundreds of these letters every day, how do you improve the chances of your letter appearing in print? Read on to find out. Each day, national newspapers and their online sites publish a selection of letters they have received in response to the news, which they feel will be of interest to their readers. Getting a letter in print can be a great way to: Make yourself known to a relevant audience Engage in...

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BETT 2019 – start your education PR campaign now

Posted by on Aug 5, 2018 in Latest | 0 comments

BETT 2019 – start your education PR campaign now

If you’re exhibiting at BETT in January 2019 you’ve already made a major investment – so how do you ensure it delivers everything you hope? With more than 40,000 people visiting the show you need a plan if you’re to maximise your investment and reach the right people who will be interested in what you have to offer.     Timing is everything The sooner you start to plan your BETT PR campaign the better. Good stories don’t grow on trees – it takes time to plan and develop fantastic PR. Hundreds of companies will be vying to get the attention of...

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Influencer marketing in education – a step-by-step guide

Posted by on Mar 28, 2018 in Latest | 0 comments

Influencer marketing in education – a step-by-step guide

This year, my mission is to create practical resources that de-mystify the PR and marketing process for education specialists. I’ve recently received a number of queries about influencer marketing and how it can benefit those in the education sector. So I’ve created a free step-by-step guide to help you to create your own influencer marketing campaign. The prevalence of influencer marketing has grown substantially in the last few years. From its beginnings as a niche marketing tactic, it has become an essential part of many marketing...

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Education marketing – getting more value from PR

Posted by on Feb 12, 2018 in Latest | 0 comments

Education marketing – getting more value from PR

Going beyond sales conversions Many prospective clients ask me: How do we measure the value of a PR campaign and understand the return on investment? It’s a good question to ask. Certainly, online coverage has made it easier to understand how people are reacting to content, which makes links to sales more tangible. But perhaps it is because of this that the additional benefits of PR are often overlooked. There are other ways to dig deeper and measure campaign success. And by rethinking your education marketing campaign activity, you can also...

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Download our Bett PR guide

Posted by on Sep 17, 2017 in Latest | 0 comments

Download our Bett PR guide

Download:  Secure brilliant PR at The Bett Show This useful guide covers everything you need to know: Planning and strategy How to create a newsworthy story Case studies, experts, influencers and celebrities Securing coverage

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BETT education PR – 5 tips for autumn

Posted by on Sep 17, 2017 in Latest | 0 comments

BETT education PR – 5 tips for autumn

Exhibiting at BETT is a big investment for any company. If you’ve not had time to start planning your education PR campaign here are five things that are important to start now. 1. Research the media your audience read There are thousands of media outlets so it’s important to do your research and understand what your target audience consumes. People often think Tes is the key publication in education PR but it depends who you want to reach. Talk to your existing customers and find out what media the read, watch, and engage with when they are...

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Radio – alive and kicking

Posted by on Aug 11, 2017 in Latest | 0 comments

Radio – alive and kicking

  We love radio. It’s a persuasive medium which reaches the heart as well as the head. The latest RAJAR figures have been published for the previous quarter – here are the key facts, (thanks to Markettiers4DC for sharing their insight). 49.2 million adults, that’s 90% of the UK adult population, are tuning in each week, listening to an average of 21 hours of live radio each. Digital listening now accounts for 48.7% of all listening in the UK and we predict it will become the majority within the next 6 months. There’s been a huge spike...

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