Blog

Exhibiting at Bett 2019? Download our practical guide to securing PR

Posted by on Nov 29, 2018 in Latest | 0 comments

Bett 2019 is just around the corner and if you’re exhibiting at the show, you’ve already made a major investment. So how do you ensure it delivers everything you hope? With more than 40,000 people visiting the show you need a plan if you’re to maximise your investment and reach the right people who will be interested in what you have to offer. The good news is that there’s still time to generate some brilliant PR before, during and after the event. You can start by downloading our popular Bett 2019 Guide which is packed full of...

read more

The Bett Show: 5 ways to secure brilliant PR

Posted by on Nov 28, 2018 in Latest | 0 comments

The Bett Show: 5 ways to secure brilliant PR

The Bett Show is the biggest education technology show in the world. More than 40,000 people visit the show and hundreds of companies, organisations and governments exhibit each year. Whether your priority is generating new leads, closing sales, or building new partnerships, check out our top tips for getting the right people to visit your stand. For a more detailed guide to securing brilliant PR before, during and after the Bett Show, click here to view and download our Bett 2019 Guide.  Plan ahead Get your Bett marketing plan in place well...

read more

Tips to help you network more effectively

Posted by on Nov 23, 2018 in Latest | 0 comments

Tips to help you network more effectively

We advise a lot of our clients on how to raise their profile by attending events. As a result of this, one topic that I am often asked about is networking. In fact, the funny thing is that so many clients ask me how they can improve their networking skills, yet each one feels that they’re completely alone in their struggle. This couldn’t be further from the truth! Many people feel nervous, apprehensive or plain horrified at the prospect of attending a networking event. It is easy to forget that when you walk into the room, everyone else there...

read more

CIPR Education Journalism Awards: The Lowdown

Posted by on Nov 23, 2018 in Latest | 0 comments

CIPR Education Journalism Awards: The Lowdown

We were delighted to attend the CIPR Education Journalism Awards on 22 November 2018 in London. The awards have been taking place since 2005, powered completely by volunteer effort from the CIPR’s Education & Skills group. The group was founded to support PR and communications professionals working in the sector. It is rare for education journalists to gather in such a concentration, so it was wonderful to be there to meet and congratulate all those that were shortlisted, runners-up and winners. Here’s the lowdown… Most promising...

read more

Education PR – 5 tips to securing coverage

Posted by on Oct 19, 2018 in Latest | 0 comments

Education PR – 5 tips to securing coverage

We continue in our mission to support organisations in the education sector by giving you our top tips to securing broadcast TV and radio coverage for your event, brand or product. Securing broadcast radio or TV coverage is one of the best ways to reach the hearts and minds of a large consumer audience. Without the support of an education PR professional, you might think that a TV interview or radio spot is out of reach. While securing that all-important feature can be a challenge, it certainly isn’t impossible. Whether you’re a small start...

read more

Education PR: building relationships

Posted by on Oct 15, 2018 in Latest | 0 comments

Education PR: building relationships

In this summary of our session at the EdTech Podcast Festival, we talk about about the importance of relationships within education PR. Read on to find out what it means to build relationships in PR, why they’re important, and, in particular, how to develop them with journalists.

read more

Our top 5 education podcasts

Posted by on Sep 17, 2018 in Latest | 0 comments

Our top 5 education podcasts

The latest figures* suggest that six million (11%) of us listen to a podcast each week, up from 3.8 million in 2016. No longer a niche platform, podcasts have become an essential part of the PR and marketing mix. And the growing popularity of education podcasts is great news for those trying to reach an audience in the education sector. Recent research by Acast, undertaken by Ipsos Mori, highlights that in the last 3 months, more than 3 out of 5 people who had listened to a podcast had then recommended a podcast, re-told a story, or...

read more

Promoting Clubs for Schools

Posted by on Sep 10, 2018 in Latest | 0 comments

Promoting Clubs for Schools

Clubs for Schools is a hub for clubs that helps primary schools to run all their clubs from a single website and for parents to book easily online. It connects schools to thousands of specialist club leaders, connects parents to all the clubs available for their child and is free for schools because the club leaders fund it. The team behind Clubs for Schools approached us to help raise awareness of their service to primary schools and to help position their CEO as an important voice in debates linked to extra curricular clubs. We worked to...

read more

Education publications: a useful directory

Posted by on Sep 6, 2018 in Latest | 1 comment

Education publications: a useful directory

In the first of our new regular feature, we’re introducing you to some of our favourite education-sector publications and platforms that we think you should know about. First up, we take a look at some of the most popular publications and platforms aimed at the primary sector.  You’ll no doubt be aware of some of these publications already, but if you’re planning a new campaign and you want to reach out to people in the education sector, it’s a good idea to start building yourself a database. By familiarising yourself with these publications,...

read more

How to get a letter published in a national newspaper or online news site

Posted by on Sep 3, 2018 in Latest | 0 comments

How to get a letter published in a national newspaper or online news site

A letter to the editor can be a great way to secure national coverage and spark a wider conversation. With national newspapers receiving hundreds of these letters every day, how do you improve the chances of your letter appearing in print? Read on to find out. Each day, national newspapers and their online sites publish a selection of letters they have received in response to the news, which they feel will be of interest to their readers. Getting a letter in print can be a great way to: Make yourself known to a relevant audience Engage in...

read more