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Practical PR tips for edtech to engage schools

Posted by on Apr 29, 2019 in Latest | 0 comments

Practical PR tips for edtech to engage schools

The recent DfE edtech strategy highlights that schools and edtech need to communicate more effectively. PR is all about communication and putting things in plain language that can be understood by non-techie people. This makes it great for explaining new, and sometimes challenging, edtech products and services. Here are 9 practical PR tips we regularly recommend to edtech companies to help them to communicate effectively with schools, to engage teachers (and others) and help to support their sales 1. Prove that you make a difference Research...

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We’ve Partnered With The Education Media Centre

Posted by on Mar 25, 2019 in Latest | 0 comments

We’ve Partnered With The Education Media Centre

Would you like to help a small charity to champion the cause of evidence-based education and raise the profile of your own work at the same time? Now you can! We’re delighted to announce that Pedroza Communications has formed a partnership with The Education Media Centre to help organisations get noticed in the schools sector. The EMC is the UK`s only independent charity dedicated to raising public and media awareness of research and evidence behind the education stories in the news. The EMC exists to provide journalists with briefings on new...

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How you can use new research to generate PR

Posted by on Mar 21, 2019 in Latest | 0 comments

How you can use new research to generate PR

If you look through any newspaper or browse any education news platform, you’re likely to see stories linked to new research. In this article we look at how you can use research to secure valuable coverage. Why research is important for PR New findings from research can be a great way to create a news story that will attract media coverage. In the education sector, that could be brand new information that typically examines an education issue or concern- anything from the off-rolling of students, to the use of learning platforms in secondary...

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Education PR: What Journalists really want to know

Posted by on Feb 24, 2019 in Latest | 0 comments

Education PR: What Journalists really want to know

The key to a great press campaign lies in knowing what journalists are really looking for in a news story. So before you start pitching your next campaign, take a few minutes to discover what journalists really want to hear. Research & relevance If you really want to understand what will interest the journalist and their readers, invest some time in looking at their output. Which issues do they seem most concerned about? It can be tempting to pitch every story to as many journalists as possible, but this is rarely a good idea. Sending...

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TDT analysis shows CPD spend has fallen by £23.2 million

Posted by on Jan 21, 2019 in Latest | 0 comments

TDT analysis shows CPD spend has fallen by £23.2 million

I’m very proud to be a Trustee of the Teacher Development Trust (TDT), and earlier this month the Trust released the results of new analysis they conducted into schools’ Continued Professional Development (CPD) budgets. The report, which includes schools across the UK, shows that spending on CPD has fallen by £23.2 million in 12 months…

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How to secure PR during Bett 2019: our tips

Posted by on Jan 20, 2019 in Latest | 0 comments

How to secure PR during Bett 2019: our tips

Bett starts tomorrow and if you’re exhibiting at the event, we hope you’re feeling prepared and ready to make the most of your presence. Generating PR during the event is a great way to promote your presence and ensure your potential customers know about you. Read on for our top tips for creating a PR buzz during Bett 2019.

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Dates for your diary: 2019 Awareness Days for Education Specialists

Posted by on Jan 2, 2019 in Latest | 0 comments

Dates for your diary: 2019 Awareness Days for Education Specialists

Awareness days can be a great way to connect with people with similar interests and reach out to a relevant audience. We’ve compiled an always up-to-date calendar of some of the most relevant awareness days for those involved in teaching and education. These are key days that those in education are likely to engage and are a good way to reach and engage your target audience. We’ll keep this calendar updated throughout the year. Simply save this link to your bookmarks and you can take a look at it whenever you like. Click here to view it....

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Exhibiting at Bett 2019? Download our practical guide to securing PR

Posted by on Nov 29, 2018 in Latest | 0 comments

Bett 2019 is just around the corner and if you’re exhibiting at the show, you’ve already made a major investment. So how do you ensure it delivers everything you hope? With more than 40,000 people visiting the show you need a plan if you’re to maximise your investment and reach the right people who will be interested in what you have to offer. The good news is that there’s still time to generate some brilliant PR before, during and after the event. You can start by downloading our popular Bett 2019 Guide which is packed full of...

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The Bett Show: 5 ways to secure brilliant PR

Posted by on Nov 28, 2018 in Latest | 0 comments

The Bett Show: 5 ways to secure brilliant PR

The Bett Show is the biggest education technology show in the world. More than 40,000 people visit the show and hundreds of companies, organisations and governments exhibit each year. Whether your priority is generating new leads, closing sales, or building new partnerships, check out our top tips for getting the right people to visit your stand. For a more detailed guide to securing brilliant PR before, during and after the Bett Show, click here to view and download our Bett 2019 Guide.  Plan ahead Get your Bett marketing plan in place well...

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Tips to help you network more effectively

Posted by on Nov 23, 2018 in Latest | 0 comments

Tips to help you network more effectively

We advise a lot of our clients on how to raise their profile by attending events. As a result of this, one topic that I am often asked about is networking. In fact, the funny thing is that so many clients ask me how they can improve their networking skills, yet each one feels that they’re completely alone in their struggle. This couldn’t be further from the truth! Many people feel nervous, apprehensive or plain horrified at the prospect of attending a networking event. It is easy to forget that when you walk into the room, everyone else there...

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