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Education PR – 5 tips to securing coverage

Posted by on Oct 19, 2018 in Latest | 0 comments

Education PR – 5 tips to securing coverage

We continue in our mission to support organisations in the education sector by giving you our top tips to securing broadcast TV and radio coverage for your event, brand or product. Securing broadcast radio or TV coverage is one of the best ways to reach the hearts and minds of a large consumer audience. Without the support of an education PR professional, you might think that a TV interview or radio spot is out of reach. While securing that all-important feature can be a challenge, it certainly isn’t impossible. Whether you’re a small start...

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Education PR: building relationships

Posted by on Oct 15, 2018 in Latest | 0 comments

Education PR: building relationships

In this summary of our session at the EdTech Podcast Festival, we talk about about the importance of relationships within education PR. Read on to find out what it means to build relationships in PR, why they’re important, and, in particular, how to develop them with journalists.

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Our top 5 education podcasts

Posted by on Sep 17, 2018 in Latest | 0 comments

Our top 5 education podcasts

The latest figures* suggest that six million (11%) of us listen to a podcast each week, up from 3.8 million in 2016. No longer a niche platform, podcasts have become an essential part of the PR and marketing mix. And the growing popularity of education podcasts is great news for those trying to reach an audience in the education sector. Recent research by Acast, undertaken by Ipsos Mori, highlights that in the last 3 months, more than 3 out of 5 people who had listened to a podcast had then recommended a podcast, re-told a story, or...

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Promoting Clubs for Schools

Posted by on Sep 10, 2018 in Latest | 0 comments

Promoting Clubs for Schools

Clubs for Schools is a hub for clubs that helps primary schools to run all their clubs from a single website and for parents to book easily online. It connects schools to thousands of specialist club leaders, connects parents to all the clubs available for their child and is free for schools because the club leaders fund it. The team behind Clubs for Schools approached us to help raise awareness of their service to primary schools and to help position their CEO as an important voice in debates linked to extra curricular clubs. We worked to...

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Education publications: a useful directory

Posted by on Sep 6, 2018 in Latest | 1 comment

Education publications: a useful directory

In the first of our new regular feature, we’re introducing you to some of our favourite education-sector publications and platforms that we think you should know about. First up, we take a look at some of the most popular publications and platforms aimed at the primary sector.  You’ll no doubt be aware of some of these publications already, but if you’re planning a new campaign and you want to reach out to people in the education sector, it’s a good idea to start building yourself a database. By familiarising yourself with these publications,...

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How to get a letter published in a national newspaper or online news site

Posted by on Sep 3, 2018 in Latest | 0 comments

How to get a letter published in a national newspaper or online news site

A letter to the editor can be a great way to secure national coverage and spark a wider conversation. With national newspapers receiving hundreds of these letters every day, how do you improve the chances of your letter appearing in print? Read on to find out. Each day, national newspapers and their online sites publish a selection of letters they have received in response to the news, which they feel will be of interest to their readers. Getting a letter in print can be a great way to: Make yourself known to a relevant audience Engage in...

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BETT 2019 – start your education PR campaign now

Posted by on Aug 5, 2018 in Latest | 0 comments

BETT 2019 – start your education PR campaign now

If you’re exhibiting at BETT in January 2019 you’ve already made a major investment – so how do you ensure it delivers everything you hope? With more than 40,000 people visiting the show you need a plan if you’re to maximise your investment and reach the right people who will be interested in what you have to offer.     Timing is everything The sooner you start to plan your BETT PR campaign the better. Good stories don’t grow on trees – it takes time to plan and develop fantastic PR. Hundreds of companies will be vying to get the attention of...

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Influencer marketing in education – a step-by-step guide

Posted by on Mar 28, 2018 in Latest | 0 comments

Influencer marketing in education – a step-by-step guide

This year, my mission is to create practical resources that de-mystify the PR and marketing process for education specialists. I’ve recently received a number of queries about influencer marketing and how it can benefit those in the education sector. So I’ve created a free step-by-step guide to help you to create your own influencer marketing campaign. The prevalence of influencer marketing has grown substantially in the last few years. From its beginnings as a niche marketing tactic, it has become an essential part of many marketing...

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Education marketing – getting more value from PR

Posted by on Feb 12, 2018 in Latest | 0 comments

Education marketing – getting more value from PR

Going beyond sales conversions Many prospective clients ask me: How do we measure the value of a PR campaign and understand the return on investment? It’s a good question to ask. Certainly, online coverage has made it easier to understand how people are reacting to content, which makes links to sales more tangible. But perhaps it is because of this that the additional benefits of PR are often overlooked. There are other ways to dig deeper and measure campaign success. And by rethinking your education marketing campaign activity, you can also...

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