Blog

How to pitch your story

Posted by on Feb 13, 2016 in Latest | 0 comments

Kira Cochran is the incredibly busy editor of Comment is Free at The Guardian. She recently joined a session with the columnist Suzanne Moore to give her perspective on what editors are looking for in pitches made by journalists and PRs. We were lucky to get a ticket. Kira gets about 1000 pitches a week and admirably tries to scan everything. However, making a good pitch is essential to really get her attention.  She started as a freelance journalist so understands at a personal level what it’s like to pitch. She had some sound advice....

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Being opinionated – not writing to be liked

Posted by on Feb 11, 2016 in Latest | 0 comments

Being opinionated – not writing to be liked

  “Accept you will be hated sometimes.” Suzanne Moore, columnist for The Guardian made this point in a session we attended about how to write opinion pieces. It’s good advice. We pitch education opinion pieces regularly but it can be hard for a client to accept that not everyone will agree with their views. Suzanne argued that anyone writing an opinion piece had to understand that they couldn’t please everyone. In fact writing to please everyone made for dull reading.  So, you need to think about what you’re trying to do. Do you want to...

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BCS promotes the importance of e-safety amongst students

Posted by on Jan 29, 2016 in Latest | 0 comments

BCS promotes the importance of e-safety amongst students

  We’ve been working with BCS, The Chartered Institute for IT, to promote their new Education Hub and digital learning section of the website. The focus is on digital literacy and e-safety and we are supporting BCS with a social media campaign to help engage teachers. As part of the campaign we’ve commissioned content from leading experts including Simon Finch from Digitally Confident and Emma Robertson co-founder of Digital Awareness UK. Teachers are also involved and Matt Hunt, Assistant Head at Wyvern Academy and Laura Pearce, ICT...

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The Age of the School Business Manager

Posted by on Sep 17, 2015 in Latest | 0 comments

We’ve been working with the lovely people at Every (formerly TES Foundation) to help them to communicate and promote their new name. Every is a web based management system developed especially for school business managers (SBMs), head teachers, site managers and those with a similar role. To mark their relaunch we helped Every to commission new research. Entitled The Age of the School Business Manager it highlights how essential the SBM role is to schools today. Increasingly focused on helping to make tight budgets stretch further SBMs are...

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Using education PR to promote your presence at BETT

Posted by on Aug 17, 2015 in Latest | 0 comments

BETT is the biggest education technology show in the UK and one of the largest in the world. More than 40,000 people visit the show and hundreds of companies and organisations exhibit each year. If you’re exhibiting at BETT in January 2016 you’re likely to be starting work on your plans for the show. But, whether your priority is generating new leads, closing sales, or building new partnerships, the big challenge at BETT is getting the right people to visit your stand. Carefully targeted PR can help you to reach the right people, promote what...

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Creating a good education PR story

Posted by on Aug 10, 2015 in Latest | 0 comments

Creating an education news story that will attract the attention of journalists, bloggers and tweeters can feel like an impossible task. But it’s actually about getting three things right.  1. What is new? Any education story needs to be something that’s genuinely new, something that’s not been reported previously. There are thousands of possibilities, both large and small, but the story has to be new. Research that shows more parents are considering sending their children to independent schools, a new technology that makes it easy to create...

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Ed tech to do list – extra

Posted by on May 13, 2015 in Latest | 0 comments

Following our last post on the ed tech to do list for the new government two things have changed. We actually got a new government much quicker than any of us expected (until that exit poll) and we now know that public funding is going to get tighter. We don’t know what that means for education but it is hard to imagine it will lead to greater funding. Josh Davidson, one of the founders of Night Zookeeper, got in touch to share his quick take on what it all means for ed tech. “If I was leaving a note for the new govt it would...

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The ed tech to do list for the incoming government

Posted by on May 7, 2015 in Latest | 0 comments

Although it’s likely to take a few days for anyone to form a government the ed tech sector certainly has a list as long as it’s arm for the incoming government. Next week the Education Investor Summit takes place in London (we’re going to be live tweeting) and brings together all aspects of education business including the ed tech sector. Typically a government minister gives the keynote but clearly a week after the election was a little early this year. But what are the big priorities for ed tech? I caught up with some of the leading players...

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Thoughts on creat_ED

Posted by on Jul 10, 2013 in Latest | 0 comments

Although I’ve run countless events and conferences in my time creat_ED was much more daunting, as it wasn’t for a client or an employer. Instead it was something I’d been personally inspired to do following the demise of Learning Without Frontiers, (low down here), and that meant that there was much more riding on it, not least the prospect of failing quite publicly! The good news is that it was a remarkable success (phew). There were lots of reasons for this and hat tips to the amazing speakers, all of the participants and my partners in...

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Ideas, edges and Creat_ED

Posted by on Jun 16, 2013 in Latest | 0 comments

What is the best environment for generating good ideas? It’s something I’ve been thinking about a lot recently as I’ve been working on developing the unconference Creat_ED. Creat_ED is a one-day event for individuals and organisations from education, technology and the creative industries who want to shape an alternative learning future. It’s taking place at The Barbican on June 21. In his book, Where Great Ideas Come From, Steve Johnson offers a useful metaphor about the type of environment that allows ideas to flourish and develop:...

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