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Helping the cultural sector reach teachers

Posted by on Mar 27, 2017 in Latest | 0 comments

Helping the cultural sector reach teachers

The cultural sector is continually looking at how it can engage children and young people and the online world is the key frontier for this engagement. However,  the stark truth of the situation is that it is very hard for education teams in cultural organisations to ‘get in front’ of young people when they are online.   Here are three things which could help cultural organisations to be successful in reaching teachers, and don’t cost the earth. 1. Make teachers your best friends There was lots of discussion about how to engage teachers, the challenges of getting their attention and how...

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First News host children’s EU Referendum debate

Posted by on May 23, 2016 in Latest | 0 comments

First News host children’s EU Referendum debate

  First News, the UK’s only newspaper for young people, have invited children aged 7 to 14 to take part in the Children’s Referendum debate around whether the UK should stay in or leave the EU. Teachers across the country have put forward children from their schools to represent both sides of the debate, taking place today (23 May) in Westminster. We are very excited about this initiative and are working with First News to encourage children to have their say. All children can take part in First News’ online poll, which will close on Monday 13 June and the results will be...

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Guidance for Improving School Financial Outcomes

Posted by on May 17, 2016 in Latest | 0 comments

Guidance for Improving School Financial Outcomes

  We’ve been doing some work with the National Association of School Business Management (NASBM), helping them launch an exciting and highly valuable new report for schools. At the end of 2015, NASBM commissioned a deep dive research project into operational efficiency in schools. The final report, Guidance for Improving School Financial Outcomes, suggests that all state-funded schools, even those previously considered ‘efficient’, have the ability to make significant savings through simple changes and efficiencies. Highlights from the research NASBM’s research found that even small...

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First News – current affairs and teaching literacy

Posted by on Apr 7, 2016 in Latest | 0 comments

First News – current affairs and teaching literacy

  First News is the UK’s only newspaper for young people and the widest-read children’s publication in the country, with almost half of primary schools subscribing to it. In response to primary teachers saying they wanted to make better use of current affairs as a tool to teach literacy, First News are now developing the Hub. The Hub is a digital news and activity tool, with the overall aim of exciting children about reading and building their literacy skills through comprehensions, word puzzles and topical debates. Content will be updated weekly and linked to coverage in the First News...

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How to pitch your story

Posted by on Feb 13, 2016 in Latest | 0 comments

Kira Cochran is the incredibly busy editor of Comment is Free at The Guardian. She recently joined a session with the columnist Suzanne Moore to give her perspective on what editors are looking for in pitches made by journalists and PRs. We were lucky to get a ticket. Kira gets about 1000 pitches a week and admirably tries to scan everything. However, making a good pitch is essential to really get her attention.  She started as a freelance journalist so understands at a personal level what it’s like to pitch. She had some sound advice. Identify where your idea will fit in the publication or...

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Being opinionated – not writing to be liked

Posted by on Feb 11, 2016 in Latest | 0 comments

Being opinionated – not writing to be liked

  “Accept you will be hated sometimes.” Suzanne Moore, columnist for The Guardian made this point in a session we attended about how to write opinion pieces. It’s good advice. We pitch education opinion pieces regularly but it can be hard for a client to accept that not everyone will agree with their views. Suzanne argued that anyone writing an opinion piece had to understand that they couldn’t please everyone. In fact writing to please everyone made for dull reading.  So, you need to think about what you’re trying to do. Do you want to get a reaction? Argue an opinion? Stir things up?...

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