Posts by Anna

Download our Bett PR guide

Posted by on Sep 17, 2017 in Uncategorized | 0 comments

Download our Bett PR guide

Download:  Secure brilliant PR at The Bett Show This useful guide covers everything you need to know: Planning and strategy How to create a newsworthy story Case studies, experts, influencers and celebrities Securing coverage

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BETT education PR – 5 tips for autumn

Posted by on Sep 17, 2017 in Uncategorized | 0 comments

BETT education PR – 5 tips for autumn

Exhibiting at BETT is a big investment for any company. If you’ve not had time to start planning your education PR campaign here are five things that are important to start now. 1. Research the media your audience read There are thousands of media outlets so it’s important to do your research and understand what your target audience consumes. People often think Tes is the key publication in education PR but it depends who you want to reach. Talk to your existing customers and find out what media the read, watch, and engage with when they are in ‘work mode’. Think big and ask them about:...

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Radio – alive and kicking

Posted by on Aug 11, 2017 in Uncategorized | 0 comments

Radio – alive and kicking

  We love radio. It’s a persuasive medium which reaches the heart as well as the head. The latest RAJAR figures have been published for the previous quarter – here are the key facts, (thanks to Markettiers4DC for sharing their insight). 49.2 million adults, that’s 90% of the UK adult population, are tuning in each week, listening to an average of 21 hours of live radio each. Digital listening now accounts for 48.7% of all listening in the UK and we predict it will become the majority within the next 6 months. There’s been a huge spike in listenership for BBC Radio London, which...

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BETT 2018 – get started on your education PR campaign now

Posted by on Jul 5, 2017 in Uncategorized | 0 comments

BETT 2018 – get started on your education PR campaign now

If you’re exhibiting at BETT in January 2018 you’ve already made a major investment – so how do you ensure it delivers everything you hope? With more than 40,000 people visiting the show you need a plan if you’re to maximise your investment and reach the right people who will be interested in what you have to offer.     Timing is everything The sooner you start to plan your BETT PR campaign the better. Good stories don’t grow on trees – it takes time to plan and develop fantastic PR. Hundreds of companies will be vying to get the attention of journalists in the run up and during...

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School business professionals invited to help shape future direction of new organisation

Posted by on Apr 27, 2017 in Uncategorized | 0 comments

Our client the National Association of School Business Management (NASBM) is calling on school business professionals to provide their thoughts and insights into the challenges experienced by the profession. The call coincides with the announcement that NASBM will become the Institute of School Business Leadership (ISBL) in November this year. The proposal which was made by the Trustees and endorsed by the Association’s 3,000-strong membership base will give the school business profession a more formal representative body with an emphasis on stronger professional development and quality...

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