Meet The Team
The Pedroza Communications team
Anna Pedroza established Pedroza Communications in Brighton in 2011. She leads all the work we do.
Anna believes that small is beautiful and this allows Pedroza Communications to be flexible, to react quickly to new trends and to offer you significant savings compared to larger agencies.
For bigger projects or when specialist skills are required, we pull in people from our talented network of associates. This means we can easily flex when it’s needed.
Anna Pedroza – Director
Anna has worked in the education sector for the past 10 years. Besides her sector knowledge and experience in marketing and communications, she offers you an impressive network of media and education connections and an infectious enthusiasm.
A specialist in digital communications, Anna has worked with internet and digital technologies for 20 years. She relishes projects where technology can be used in new and exciting ways to support teaching and learning, and is a founding member of Digital Education Brighton.
Anna has held various senior communications roles in the past, including Director of Marketing and Communications at the award-winning service Teachers TV, and Director of the Skills for Life Development Centre at the CfBT Education Trust.
She is also a trustee of the Teacher Development Trust. The charity focuses on the important role that professional development can play in raising the quality of teaching and learning.
Susan Higgins – Associate Director
Susan Higgins is a highly experienced communications professional. For the past four years she has led on PR for the Edge Foundation and the Baker Dearing Educational Trust. She’s worked on a wide range of media campaigns working closely with thought leaders and influencers to promote the importance of technical education.
Susan has a nose for a story and is known for her creative thinking and impressive list of media contacts. Through strategic planning and partnership work she has generated national coverage including print, broadcast and online, for projects including: University Technical Colleges, VQ Day, the Edge Hotel School, the Edge Innovation and Development Fund and the Edge Annual Lecture.
As well as working in-house, Susan has plenty of agency experience and has worked on household names such as Heinz, Aveda, Trevor Sorbie, Boots and Harrods. Her work with key stakeholders ranging from celebrity chefs to government departments means she is well versed in dealing with sensitive and timely issues.
Susan has recently worked on campaigns for Pedroza Communications clients including Computing At School, Microsoft and TES Foundation.
Fenella Tallon – education research expert
Fenella has specialist knowledge of the higher education market that is invaluable if you want to communicate with universities or university students. Highly organised, she has run programme management, event management, market research and staff development projects within the education sector. She’s done this for a wide range of clients including local authorities and universities.
Fenalla gained a great deal of insight and experience working in admissions and recruitment at both the University of Sussex and the University of Brighton. She also spent 18 months in Japan recruiting students for the University of Brighton.
Cath Shuttlewood – education PR expert
Cath is a senior PR and communications professional with over 16 years experience. Before becoming freelance in 2011 she worked for more than 10 years with a major international PR agency.
She has a broad range of experience in education and has worked with educational institutions delivering crisis and issues management support around closures; strikes; infrastructure issues and student behaviour. Earlier in her career, she was the account lead on the RM account, developing and leading campaigns on a local and regional level, as well as spearheading thought leadership campaigns at a national level for the leading ICT business. She then went on to develop and direct the global PR strategy for Promethean interactive whiteboards.
Karen Jones – social media expert
Karen is an expert in social media and digital communication who specialises in the education sector. She brings extensive experience within the further education sector where she taught Creative Digital Media Production in face-to-face and e-learning based contexts for 20 years. She has also worked as a scriptwriter for the e-learning industry.
Kate Peers – social media expert
Kate has a background in the full marketing mix (online and offline) and is passionate about the creation, development and delivery of campaigns and social media. Her experience has seen her successfully lead and manage areas including social media campaigns, above the line advertising campaigns, and content within a diverse range of business sectors ranging from parenting goods to education leaders. Kate worked on a very successful social media campaign for BCS in February raising awareness of e-safety in schools surrounding Safer Internet Day. Current clients include First News (children’s newspaper), and The Outdoors Project (forest school and outdoor clubs).
Nathan Gaw – SEO & AdWords expert
Nathan Gaw is an expert in getting the right people to find your website and act. He’s a search and inbound marketing specialist, helping organisations to improve their search engine performance and attract a greater number of relevant visitors to their websites.
His expertise includes on-site and off-site SEO, paid search, content marketing strategy and conversion-rate optimisation.
Nathan has held senior marketing positions with a number of companies in the education and publishing sectors, including Macmillan, HarperCollins and Teachers TV.